Community & Digital Marketing Specialist
via Fourier Recruitment · Centurion, Gauteng
- Pay
- On application
- Type
- Permanent
- Experience
- 3–5 years
- Level
- Mid-level
- Sector
- FMCG & Supply Management
- Closes
- in 30 days
- Recruiter
- Fourier Recruitment · All jobs at Fourier Recruitment
About the role
The role is responsible for owning social media, online community, and digital marketing across all locally managed brand channels to build engaged communities and drive awareness and conversion.
- Develop and execute a social media strategy per brand across Instagram, Facebook, TikTok, LinkedIn, YouTube and X
- Draft and manage the monthly content planner for all brands
- Establish, take over and manage new local brand channels as brands are onboarded
- Monitor and respond to comments, messages and enquiries promptly
- Grow and nurture brand communities such as Nikon School alumni, creator groups and women-in-photography initiatives
- Identify, approach and manage photographers, filmmakers, influencers and KOLs for collaborations, gear loans and product seeding
- Source, curate and credit user-generated content, ensuring usage permissions and POPIA requirements are met
- Coordinate content capture at workshops, events and launches
- Plan and implement on-page and off-page SEO for brand websites and landing pages
- Plan, set up and optimise paid social and Google Ads campaigns
- Optimise product listings, brand pages and content on online marketplaces and brand DTC websites
- Update website content via CMS and manage email/newsletter campaigns and databases
- Track and report monthly on reach, engagement, follower growth, traffic, conversions and campaign ROI
- Brief the design team on social and digital asset requirements
- Support the marketing team at events, launches and activations
What they're looking for
- A degree or diploma in digital marketing, marketing, communications or a related field
- A minimum of 4 – 5 years’ experience in social media, community management and digital marketing
- Proficiency in Meta Business Suite, TikTok, LinkedIn and YouTube platform tools, and social scheduling tools
- Hands-on experience with Google Analytics, Google Search Console, SEO tools and Google Ads / Meta Ads Manager
- Experience with CMS platforms and email marketing platforms
- Basic content creation skills (Canva, CapCut or Premiere Pro)
- Understanding of POPIA as it applies to marketing, data and user-generated content
- Excellent copywriting with the ability to adapt tone across multiple brand voices
- Analytical, data-driven and results-oriented
- Strong organisational skills
- Relationship builder with a passion for creative communities and technology
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